Wednesday 4 November 2009

Lifestyle before Landfill






Ever cruised by one of those enormous roadside billboards and wonder what happens to them at the end of the advertising campaign? Me either. I've since found out from Scott @ Haul, those billboards are actually UV treated (which means their colours stay true outdoors and don't fade away) PVC.
Printing on this plastic makes it impossible to recycle at the end of the campaign. That means tonnes and tonnes and tonnes of the stuff is destined for landfill EACH YEAR. (Approximately 850 tonnes to be slightly more precise) Lucky for us, Scott - founder of Australian street culture brand Haul, saw the potential. Each year Haul divert approximately 35 tonnes of these PVC banners from being buried as landfill. The creative talents of the Haul team scrub, stitch and breathe fresh life into this discarded material, reincarnating plastic into innovative, hard-wearing gear.

Drop your satchel at the door, unload the shopping (swim gear/ laundry...) and then lounge around on your beanbag blob, in the warm glow of knowing you've done something good for us all ! (supporting locally made, innovative business, kept materials in the loop, investing in stuff that won't fall apart next week - just in case you were wondering)

Good on you Scott!
(Haul's gear is also certifiable - so says Good Environmental Choice Australia, the national crew who've audited Haul and passed them with flying colours!)

1 comment:

Anonymous said...

Wow!
I like this post great work indeed well don keep posting.
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